R&D & Innovation
From precision seat mechanisms to EV traction motors — our R&D Center leads research into future mobility.
Setting the Standard for Precision
R&D Center
Since its establishment in 2003, the Daewon Precision R&D Center has led the design, analysis and testing of automotive seat mechanism parts, further strengthening its capabilities with a 2018 expansion.
Through technical cooperation with KEIPER of Germany we internalized advanced design technology, secured in-house development of core mechanisms such as track, recliner and pumping device, and are expanding our research into EV traction motors.
From design to mass production,
all in one place
Centered on our R&D Center, we internalize design, analysis and testing capabilities to set the standard for precision.
Vision & Direction
To realize the development of “high-quality products that delight customers,” we pursue R&D in the following directions.
Proprietary High-Quality Models
Developing proprietary high-quality models to secure technological competitiveness.
Maximized Development & Evaluation
Advancing design, analysis and testing capabilities to raise development quality.
Sensory Quality
Securing user-experience-centered sensory quality.
Optimized Development Process
Standardizing and optimizing the development process to raise efficiency.
Eco-Friendly Products
Developing eco-friendly products that consider the environment.
Global Network Capability
Continuously strengthening our technology through a global network.
Key Achievements
- Developed Korea’s first electronic Active Head Rest (Hyundai BH Project, Ssangyong W-200)
- Joint new-product development with KEIPER of Germany
- Mass-production development of Manual Round Recliner
- Mass-production development of Power Round Recliner
- Established Lean production system
- Recliner export agreement with BROSE (China)
- Development and mass production of EV traction-motor cores
Intellectual Property Portfolio
We hold a total of 111 patents (84 domestic · 27 overseas) in automotive seat mechanism parts and EV traction motors.
device
models
convenience
Domestic · Overseas Patents (Unit: cases)
※ PBV models: long slide · swivel / SEAT convenience: extension · walk-in · tilting · folding · legrest · armrest
Applications by Year (last 5 years)
Patent Certificates
Click an image to enlarge.
Korea
US Patent
China
JapanR&D Track Record
Our in-house development and mass-production record of core technologies, from automotive seat mechanism parts to EV traction-motor cores.
| Year | Category | Key R&D Results |
|---|---|---|
| 2007 | New technology | Developed Korea’s first electronic Active Head Rest — Hyundai BH Project · Ssangyong W-200 / Joint development with KEIPER (Germany) |
| 2009 | Mass production | Mass-production development of Manual Round Recliner |
| 2012 | Mass production | Mass-production development of Power Round Recliner |
| 2019 | System · Export | Established Lean production system / Recliner export agreement with BROSE (China) |
| Present | EV new business | Development and mass production of EV traction-motor cores — laminated stator and rotor cores |
IP & Certification Status
| Category | Status |
|---|---|
| Patents (cumulative) | A total of 111 patents held (84 domestic · 27 overseas) · continuously expanding IP |
| Quality Management | IATF 16949 (ISO/TS 16949) certified |
| Safety & Environment | ISO 45001 · ISO 14001 certified |
| Technical partnership | Design-technology partnership with KEIPER (Germany) |
We build the
heart of the EV
The traction-motor ASSY is the equivalent of a car’s engine — a core EV component that converts electrical energy into kinetic energy to generate driving force. Building on the precision-manufacturing capability accumulated in seat mechanisms, we are expanding our EV traction-motor business from stator and rotor cores through to mass production.
Rotational force & power transmission via electromagnetic field
The rotor core ASSY, comprising permanent magnets, shaft and bearings, generates rotational force through an electromagnetic field and transmits power. (electrical → kinetic energy)
ROTOR CORE ASSY · MAGNET · SHAFTMechanism linkage & magnetic-field formation
The stator core ASSY precisely laminates and fixes the core to connect the mechanism and forms a magnetic field (magnetic circuit) through its windings.
STATOR CORE ASSYGenerating a rotating magnetic field to drive the ROTOR
A core process of high-efficiency, high-output EV traction motors: hairpin windings and insulation paper generate a rotating magnetic field to drive the rotor.
HAIR-PIN WINDING · INSULATION PAPER